Why You NEED to Have Help - Even When Things Are Going Fine!

Ever feel like your photography business is “doing fine,” but deep down, you know it could be more? You're booking clients, your work is strong, and from the outside, things look successful.  It seems all good but you are still carrying the weight of doing everything yourself. If that’s you, you’re not alone. Almost every photographer and small business owner that I have ever worked with eventually finds themselves at this this point in their business. 

Want to know the secret of those who succeed past this and those that don't? The smartest photographers don’t wait until they’re struggling to get help.  They know that the best time to hire help is before they become overwhelmed. 

Surviving vs. Scaling: The Hidden Difference

There’s a big gap between running a business that survives and one that truly scales. Surviving means you’re keeping up, barely. Scaling means your business runs with clarity, strategy, and sustainability. 

That shift rarely happens by accident.

When you’re in the thick of client work, editing, inquiries, and marketing, it’s nearly impossible to zoom out and see the big picture. A business advisor can bring that outside perspective to help you step out of the weeds to see the big picture and focus on the things that really matter. 

Wait-and-See Costs More in the Long Run

One of the biggest mistakes photographers make is waiting until they’re overwhelmed, underbooked, or burnt out before asking for help. But by then, your business (and your mindset) might already be in crisis mode.  That makes any changes that much more difficult and emotionally charged.

Hiring a coach when things feel “fine” means:

• You build systems before you’re drowning

• You increase prices before you have to

• You set boundaries before resentment builds

• You grow with intention instead of reacting to problems

• You have the mental clarity to approach the problems with an open mind.  Trying to fix things when you are in crisis mode is HARD!  

What Coaching Actually Helps With 

Not all coaches are created equal.  They simply aren't.  We are flooded with ads from coaches promising great results for your business with a new course or proven framework.  In reality though, the shiny ads and slick branding images that are filled with smiles, catchy hooks, trending reels, and written promises aren't going to do anything for your business if the person you hire doesn't have a comprehensive idea of how to help a small business put all the pieces together.

A great advisor needs to be able to help you:

• Clarify your business model and brand

• Set goals that are aligned with your lifestyle

• Identify what’s keeping you stuck

• Create systems to save time and energy

• Build confidence in pricing, sales, and visibility

• See down the road so that decisions you make today don't become roadblocks in the future.

It's not about being told what to do.  It really isn't.  Although many of my clients like that I can tell them what to do, they also love the idea that if they want to do things a bit differently, that is ok too.  This is all about having someone in your corner who knows the industry, understands your goals, and guides you toward them faster.

You Don’t Have to Hit Rock Bottom First

 Hiring a coach or advisor doesn’t mean something’s wrong. It means you’re ready for something more.  And the best part of being in business for yourself means that MORE can mean whatever you want it to.  It can mean clarity, more income, more freedom, more confidence. It’s one of the smartest moves you can make for your business, not because you are failing, but because you know your time and energy matters

Your next level isn’t just about working harder. It’s about working smarter. You don't need to do that alone.  

I can help!!  I have been an advisor to many, many photographers  and small business owners all over the world and would love to help you find clarity and success in your business.  My approach is unique and personalized.  If you are at a point in your business where you are starting to wonder how you are going to grow or even sustain the level of work coming in the door.  OR you want to get to that point.  Let's connect!  I would love to help you!!