STOP Trying to "Attract" Your Clients

We see it everywhere. All the marketing messages that tell us to buy someone’s course so that you can attract the perfect client.  The promise that you will bring in all the people who will fill your schedule.  That we should stop “chasing” people who...

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Hustle and Grind, No thank you

Let me ask you this, What image comes to your mind when you hear another photographer say that you need to hustle and grind to be a success? That you have to put in many hours a day, stay up late at night editing, miss time with your family? What is the visual you see with those statements???...

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Did Friends and Family Ghost Your Business?

I think I am about to tell you a familiar story. One that I bet you will have more in common with than you think.

There once was a girl who got a nice camera as a gift. She was thrilled with this gift because it meant that she could now take really nice pictures of her adorable babies and post...

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What About THOSE Companies

 I am not sure about where you live, but where I live there have been two companies that have infiltrated our industry. One offers in-home newborn photography and the other offers on location portrait sessions.  These companies promise extremely low cost ( one offers a price...

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Why is pricing sooooo hard??

The subject of pricing among photographers is HUGE.  HUGE!!!  Why is this?  In  nutshell,   there is no shortage of so-called “experts” telling you how to price your products for success.  You could do a google search right now and pages and pages of...

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Thanks but NO Thanks

We have all been there, we have ALL had prospects contact us that we decide for one reason or another, we do not want to work with them.  But how do we tell them that in a way that still leaves everyone happy?  Try using this template the next time you need to tell someone, "Thanks but...

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More Business Lessons Learned During my Home Renovation

Well, here we are, about three weeks into the renovation of my primary bathroom and laundry room.  And for the most part it has been going extremely well.  Dare I say that I might have learned a few things (or a hundred things) about this process when we renovated our kitchen two years...

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Client's NEVER Read Anything

Want to know the #1 complaint I see from photographers all over in Facebook Groups and private forums?

"My clients never read anything I send them."

Sound familiar?

I see this so often I sometimes wonder if an entire generation of photography seeking clients have simply forgotten how to...

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Really Bad Advice I See Given to Photographers

As an educator and photographer, over the past 13 years, I have had a lot of access to coaches, education, mentors, and courses that ALL promise photographers HUGE success in their business as long as they follow this framework, success path, or proven method to create a great business. Whatever...

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How to transition All Inclusive Clients to IPS

Here are some tips for when you are making the change to IPS but you still have some clients that you are finishing up with on an All-Inclusive Business Model.

This can be a tough spot, especially if you want to offer products to All-Inclusive clients because you know they will love...

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Don't Do This in Your Business

Are you doing things in your business that are turning people away without even realizing it?

In our town, we have a small consignment shop that has been in business forever.  It is the kind of store that looks more like a graveyard for people’s junk vs. a hiding spot for...

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Are You Making These Mistakes in Your Client Communication?

How many times have you seen in a Facebook group someone complaining that they sent an important piece of information to their client via e-mail or even in their contract and then come to find out the client didn't read that piece of information? And now you have a problem because you assumed...

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