Focal Points

Focal Points

Hosted by: Dorie Howell

A place to learn about how to build and maintain a great photography business. Sponsored by nPhoto

Episodes

Client Expectations

Season #1

In this episode Dorie talks about a conversation she had at a dinner party with a person who was unhappy with their photographer.  Why were they unhappy and how can we avoid our clients having conversations like this...
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The Power of Follow-Up

Season #1

The money is in the follow-up. Well, that is what people say. In this episode Dorie discusses why you need to have a strong follow up strategy and how you can create one. Be sure and download this free follow-up guide...
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Stephany Ficut - IPS

Season #1

Stefany Ficut started a photography studio after moving here from Europe. She didn’t know how to sell, or how to serve her clients the way she wanted to. After investing in a lot of education and planning, she has...
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10 Ways to Sell More Albums

Season #1

Selling an album (or the product of your choice) to every single client is something that is possible.  In this episode Dorie walks through 10 things you can implement into your workflow that will greatly increase...
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Heather Lahtinen - Is Overthinking Killing Your Business?

Season #1

One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about...
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Shemika Schatte - Stepping Out Creatively

Season #1

Shamika of Aria Rose Photography in Dallas Texas is my guest today and we discuss her journey into being a truly creative artist vs. just a camera for hire.  Her studio features beautiful one of a kind art tailor made...
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Add Products the Easy Way

Season #1

Episode #8 Adding Products the Easy Way Sometimes the idea of adding products to our product line is simply overwhelming.  Especially when we are starting out and we want to add everything all at once.  If you are...
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Do you need more Education

Season #1

In this episode Dorie breaks down five different education options that are available to us from one on one coaching, Free webinars and everything in between. Learn some of the behind the scenes marketing tactics that...
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Four Big Decisions

Season #1

Big Decisions in your business Running a business requires us to make a lot of decisions every single day. Some of those decisions are easy but many of them can be rather complex and difficult. In this episode Dorie...
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Vision

Season #1

Creating a clear and concise vision for your photography business is not as hard as it may seem. But that doesn’t mean it isn’t important. You are the visionary of your company. Creating a vision that serves your...
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Four Key People You Need

Season #1

Do you wonder why the message that you put out in your marketing materials is not attracting the clients you want? In this episode Dorie dives into the four different types of people you need to address in all your...
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Do Friends and Family Support You?

Season #1

Running a business without the support of friends and family is difficult. Many of our “supporters” don’t understand what it takes to start a business and many of the things we do in that process don’t make sense to...
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