Focal Points

Focal Points

Hosted by: Dorie Howell

A place to learn about how to build and maintain a great photography business. Sponsored by nPhoto

Episodes

#26 Selection Appointment Success

Season #1

Selling our work can be a tricky thing.  It doesn't have to be though.  Your clients hire you for a reason and they want to see what you have to offer.  If you approach it from the standpoint of helping your friends...
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How to Build a Diverse Portfolio

Season #1

Join Dorie for this episode of Focal Points as she sits down with her friend, Raj Bandyopadhyay, NYC branding photographer of Series A Photography, and listen as they discuss the importance of showing a diverse range...
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Jeremy Hyler: SEO and a Great Website

Season #1

In this episode Dorie welcomes her guest, Jeremy Hyler who is the marketing manager at Photobiz.  Some things we discuss are: Mistakes photographers make on their websites Things your website can do for you The...
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How to Increase Your Sales at the Delivery and Beyond

Season #1

It is no secret that our host, Dorie, believes that one of the first things that photographers should do when running a business is to outsource their editing.  AND it is no secret that most photographers are very...
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The Gift of Time

Season #1

It is no secret that our host, Dorie, believes that one of the first things that photographers should do when running a business is to outsource their editing.  AND it is no secret that most photographers are very...
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Selling During the Session

Season #1

Today on the podcast Dorie starts a series of four episodes that walk through her entire process from inquiry to final delivery of products.  It all starts with a great foundation that includes three steps: ...
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What You Should Do Before the Session

Season #1

Today on the podcast Dorie starts a series of four episodes that walk through her entire process from inquiry to final delivery of products.  It all starts with a great foundation that includes three steps: ...
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Social Media Can Change Your Business with Chip Dizard

Season #1

This week on the podcast Dorie has a great conversation with Chip Dizard, branding and wedding photographer.  They talk about how Chip decided that to move his business forward he needed to take some calculated risks...
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How to Make Better Decisions in Your Business with Heather Lahtinen

Season #1

Learning how to make quick and effective decisions is one of the best skills photographers can develop to see growth in their business.  Today I talk with Heather Lahtinen of The Flourish Academy about how...
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What Labs Want Us to Know

Season #1

In this episode Dorie has a really great conversation with Michal Czekański (Chi-kan-ski) Business Development Specialist at nPhoto.  Dorie and Michal discuss some of the things that photographers need to consider...
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Priced to Sell with Chris Wooley

Season #1

Pricing our products is one of the hardest parts of what we do.  Price to high and you don’t get any clients.  Price to low and you don’t make enough to stay in business.  So how do you price what you do in a way that...
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Ways to Sell Wall Art to Every Client

Season #1

One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about...
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