Focal Points

Focal Points

Hosted by: Dorie Howell

A place to learn about how to build and maintain a great photography business. Sponsored by nPhoto

Episodes

Priced to Sell with Chris Wooley

Season #1

Pricing our products is one of the hardest parts of what we do.  Price to high and you don’t get any clients.  Price to low and you don’t make enough to stay in business.  So how do you price what you do in a way that...
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Ways to Sell Wall Art to Every Client

Season #1

One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about...
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Client Expectations

Season #1

In this episode Dorie talks about a conversation she had at a dinner party with a person who was unhappy with their photographer.  Why were they unhappy and how can we avoid our clients having conversations like this...
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The Power of Follow-Up

Season #1

The money is in the follow-up. Well, that is what people say. In this episode Dorie discusses why you need to have a strong follow up strategy and how you can create one. Be sure and download this free follow-up guide...
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Stephany Ficut - IPS

Season #1

Stefany Ficut started a photography studio after moving here from Europe. She didn’t know how to sell, or how to serve her clients the way she wanted to. After investing in a lot of education and planning, she has...
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10 Ways to Sell More Albums

Season #1

Selling an album (or the product of your choice) to every single client is something that is possible.  In this episode Dorie walks through 10 things you can implement into your workflow that will greatly increase...
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Heather Lahtinen - Is Overthinking Killing Your Business?

Season #1

One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about...
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Shemika Schatte - Stepping Out Creatively

Season #1

Shamika of Aria Rose Photography in Dallas Texas is my guest today and we discuss her journey into being a truly creative artist vs. just a camera for hire.  Her studio features beautiful one of a kind art tailor made...
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Add Products the Easy Way

Season #1

Episode #8 Adding Products the Easy Way Sometimes the idea of adding products to our product line is simply overwhelming.  Especially when we are starting out and we want to add everything all at once.  If you are...
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Do you need more Education

Season #1

In this episode Dorie breaks down five different education options that are available to us from one on one coaching, Free webinars and everything in between. Learn some of the behind the scenes marketing tactics that...
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Four Big Decisions

Season #1

Big Decisions in your business Running a business requires us to make a lot of decisions every single day. Some of those decisions are easy but many of them can be rather complex and difficult. In this episode Dorie...
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Vision

Season #1

Creating a clear and concise vision for your photography business is not as hard as it may seem. But that doesn’t mean it isn’t important. You are the visionary of your company. Creating a vision that serves your...
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